GfK Brand Guidelines
Brand Identity | Graphic Design
Project Overview
The goal was to create brand guidelines for a company merger, including a new logo that gave both entities equal weight. I was responsible for designing the layout, and providing direction for typography, color schemes, photography and graphics, and stationary guidelines.
My Contributions
Created new brand guidelines, ensuring visual consistency and improving brand representation
Designed a new logo for the company merger, as well as orientation and color variations
Implemented the new branding and logo across all materials, including marketing collateral, stationary, and external/internal communications
